Shopping Centers
In a shopping center, everything is designed to capture attention, streamline the customer journey, and create a memorable experience. But in the face of fierce competition and increasingly demanding consumers, one asset truly makes a difference: family services. At the heart of this strategy? A well-designed, visible, and engaging children’s area. But this space should also be accompanied by a host of smaller services to be truly meaningful
Today, play areas are no longer optional—they are a real strategic asset to extend visit duration, enhance the customer experience, and boost profitability. Good news: turnkey, sustainable, and maintenance-free solutions exist, perfectly suited for public buildings and shopping centers. IKC Play is here to support you—so follow the guide!
A Real Attraction Lever to Win Over Families
Families choose their shopping destinations based on what’s available for their children. A shopping center with a play area anticipates their needs and turns a visit into a pleasant outing.
And when we talk about family-friendly spaces, it’s not just about strollers at the entrance or accessible restrooms:
- A fun and safe play area allows children to wait while parents grab coffee, shop, or speak with sales staff.
- It shows you value their presence—a real emotional plus.
- It creates a landmark that encourages repeat visits and recommendations to other families.
A Play Area = More Time Spent = More Spending
A well-designed play area means less stress for parents and more time spent in the center. More time equals more purchasing opportunities—and it’s backed by data:
📈 Key Figures:
- Average visit time increases by 25–40% with a children’s area.
- Average spending increases by 10–20% in zones near the play space.
Positive reviews on social media rise (Google reviews, Instagram, word-of-mouth).
What works:
- Fixed, low-maintenance installations made of durable materials (wood, HPL panels…)
- Smart and moderate digital use (educational touchscreens)
- Age-appropriate, accessible designs that promote autonomy
🎮 Wall games, modular foam structures, mini obstacle courses, or simple interactive kiosks are effective and durable solutions. You’ll find them in shopping centers, train stations, airport shuttles, and even cruise ships!
Enhancing the Mall’s Image: From Service to Storytelling
Creating a children’s space also sends a strong message: “Families are welcome here.” It contributes directly to brand image and is felt from the entrance.
Our turnkey play areas are designed to blend perfectly with the center’s environment:
- Customized design
- Natural materials
- Safety and accessibility compliant
- Quick installation with no heavy construction
💬 A well-placed structure in your center’s colors becomes a landmark. It helps guide visitors, adds warmth to the space, and enhances overall perception.
A children’s area becomes a full-fledged marketing tool:
- It increases visit duration
- It builds family loyalty
- It creates positive memories (and Instagram-worthy photos)
Pro Tip – Shopping Centers and Play Areas: Start with the Right Questions
Planning a children’s area? Great! Ask yourself:
- Who is it for? (children’s age, autonomy, presence of parents?)
- When will it be used? (waiting time? before meals? end of shopping?)
- What image do you want to convey? (warmth, modernity, sustainability?)
The goal is simple: turn every visit into a successful family experience. A good play area isn’t a gimmick—it’s a strategic, profitable, and sustainable investment we can tailor to your needs and constraints.
Bonus: From 2 m² to 100 m²—we adapt to your space and budget.
Need help designing a children’s area in your shopping center? We’re here every step of the way—from design to installation, always with a smile Contact us and let’s talk!