Why a Kids’ Corner Isn’t Just Nice to Have – It’s Smart Business
If your store doesn’t have a kids’ corner, you might be missing out on a valuable opportunity. And here’s why.
Many retailers underestimate the impact of a well-designed play area. It’s often an afterthought, something vaguely on the radar but not prioritized. Yet, by not actively offering a kids’ corner, you could be overlooking a powerful way to improve the customer experience, boost brand loyalty, and significantly increase your average order value (AOV).
Better Shopping Experience Starts With Happy Kids
Let’s face it, shopping with children can be challenging. They get bored, hungry, or restless and may quickly become a distraction. This doesn’t just affect parents' patience, it directly impacts how much time they spend in your store and how they make purchase decisions.
According to research published in the International Journal of Retail & Distribution Management, children have a direct influence on the time parents spend shopping and the purchases they make. That’s why keeping children entertained isn’t a luxury, it’s a strategic investment.
A dedicated, safe and engaging play corner allows children to enjoy themselves, giving parents the space and calm they need to shop at ease. The result? A smoother, more enjoyable experience for the entire family.
Better Experience = Higher Sales
A great customer experience doesn’t just feel good, it pays off. Recent customer experience insights reveal that customers are shown to spend up to 140% more after a positive experience than customers with a negative one. Moreover, companies that focus on their customers can see up to 15% increase in AOV. That means by creating an environment where families feel welcome and cared for, they stay longer, browse more, and ultimately buy more, increasing the average spending per visit.
Earn Loyalty Through Value, Lose it Through Neglect
While increasing profits is key, maintaining consistent growth depends heavily on customer loyalty. According to PwC, 32% of customers will stop doing business with a brand after just one bad experience, whereas 77% would recommend a brand after a single positive one.
In other words: first impressions matter. And for many parents, knowing their child is happy and safe while they shop creates a lasting, positive memory, one that brings them back again and again.
Show You Care and Reap the Benefits
By prioritizing family-friendly shopping environments, you’re not just creating space for children, you’re showing customers that you understand and care about their needs. And as the research shows, that care translates into better experiences, loyalty, and higher revenue.
So, are you ready to elevate your business?