Kinderhoek in Mercedes-Benz showroom met interactieve speelobjecten, waaronder een blauw Mercedes-auto speelmeubel met wandspel, kleurrijke zitzakken en speeltafels, omgeven door grote glazen ramen en modern interieur.
The Transformation into a Family-Oriented Experience

An Experience for the Whole Family: Mercedes- Benz Customer Center Sindelfingen

Welcome to the Mercedes-Benz Customer Center in Sindelfingen, where innovation, luxury, and experience come together. From the stylish reception area to the moment customers take delivery of their brand-new vehicle, everything here revolves around creating the perfect brand experience. With the addition of a brand-new children’s corner, Mercedes-Benz is now focusing fully on its youngest visitors as well. In collaboration with IKC, a playful, educational, and brand-aligned children’s environment has been created – a place where the experience is truly designed at child level.

Discover in Style: the EQS Children’s Experience
At the heart of the new children’s corner stands a scale model of the Mercedes EQS, a luxury electric limousine specially adapted for young car enthusiasts. The realistic dashboard, steering wheel, and interactive elements give children the feeling of being behind the wheel of the future. This way, they can explore the world of electric mobility through play, perfectly in line with the forward-thinking EQ concept of Mercedes-Benz.

Play, Learn, and Experience
In addition to the EQS, other interactive play elements have been installed that perfectly match the design of the Customer Center. Think digital touchscreens, educational wall games, and comfortable play areas that invite children to discover and relax. Everything has been designed with attention to detail and in harmony with the brand’s premium look and feel.

A Complete Day Out for the Whole Family
With this addition, a visit to the Mercedes-Benz Customer Center becomes more than just collecting a car – it becomes a full day out for the whole family. While parents enjoy a guided tour, the restaurant, or a visit to the fan & merchandise shop, children can embark on their own adventure in a safe, inspiring environment.

Working Together on Family-Oriented Innovation
We are proud of the result we have achieved together with Mercedes-Benz. By investing in child-friendly experiences, the brand focuses not only on customer satisfaction but also on building emotional brand loyalty from a young age. This project proves that a premium brand can also be a leader when it comes to family-friendliness.

Curious about what an IKC kids’ corner could mean for your business?

Kinderhoek in Mercedes-Benz Kundencenter met blauw auto-speelmeubel, interactief speelstation met Mercedes-logo, diverse wandspellen, houten krukjes en paarse zitzak, in een kleurrijke en moderne showroomomgeving.
Blauw Mercedes-auto speelmeubel met wandspel, houten krukjes en kleurrijke zitzakken op de achtergrond, geplaatst in de kinderhoek van het Mercedes-Benz Kundencenter in een moderne showroomomgeving.
Kinderhoek in Mercedes-Benz Kundencenter met diverse speelobjecten, waaronder een blauw dashboard-speelmeubel, interactieve wandspellen, grote turquoise en paarse zitzakken en kleurrijke verlichting in een moderne showroomomgeving.
Interactief speelmeubel in Mercedes-Benz Kundencenter met digitaal touchscreen vol educatieve spelletjes, houten krukjes en het Mercedes-logo bovenop, geplaatst in een kleurrijke en moderne showroomomgeving.
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