brochure_retail_ikc_en.pdf4.47 MB
Better customer experience with a kids' corner in your store
A kids’ corner in your store
A kids' corner provides children a safe place within your retail shop to play, discover and learn. While the kids play, customers get more time to browse, shop and focus on your offer or advice.
Improved turnover and a higher return on investment
By investing in a kids’ corner, you show that you care about children, their parents and the atmosphere in your store. A kids’ corner always earns itself back. We will gladly tell you more about that.
The IKC kids’ corner is a great solution for allowing parents more time to browse and shop at their leisure.
Mothers prefer to come to us for grocery shopping, because they can take the children with them.
Families now choose our garden centre sooner, because the children can play in the kids' corner while the parents can browse and shop at their leisure.
You have to offer customers something more to convince them to choose your store. A play corner allows us to distinguish ourselves and make sure parents prefer to come to us for their shopping.
Families now go to our store as a fun day out with the children. The children can play while the parents have time to look around, get advice and buy furniture.
Because of the kids’ corner I can speak with customers and give thoughtful advice without getting interrupted.
Delhaize and IKC have a successful partnership. We started with a kids corner for one store and noticed the positive aparents and children nowto go shopping there. On to the rest of Delhaize stores.
Customer experience is becoming more and more important, especially in retail
Most people have come to expect a better experience when they go to a clothing store, supermarket or showroom. The way your customers experience your services is becoming more important than price and product.
There are many ways to enhance their visit to your business and a kids’ corner is an excellent example of that.
Child friendliness contributes to a pleasant environment with respect for children, parents and your employees. By giving everyone a place in your shop, all visitors feel comfortable and welcome. This will give you both short- and long-term advantages:
- a more relaxed atmosphere: enhanced customer experience
- more customers and more retention visits
- competitive advantage
- improved brand awareness
The playing child now is your future customer. When children grow up, they remember where they used to have a great time. Brand awareness is developed at an early age, which can give you a long-term advantage.
Interested in the possibilities for your Retail business?
A strategic place for the kids' corner in your store
A well-placed kids’ corner will give you more than just happy children. By placing kids’ corners, you can create a certain walking route, without losing floor space. This way, children and their parents will be walking along all your products or showroom elements.
You can also opt for a central play corner at one location. The children can enjoy themselves while their parents can fully focus on your product range and advice.
We have been delivering play concepts for every wish, every space and every budget for years. We relieve you of all your worries by taking care of everything, from design to installation. We use our data, experience and expertise to realise a suitable and commercially interesting play corner.
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