Stand NRF
IKC News
New York, United States

Innovative Dutch company for Play Concepts, IKC Shines at NRF Retail's Big Show in America

The booth of the Dutch play concepts company, IKC, was a delightful out-of-the-box addition to the prestigious NRF Retail's Big Show in America. The event, held in bustling New York, brought together the world's most innovative companies in retail technology, and IKC stood out as a representative of creative and marketing-oriented solutions for youth within the retail sector.

With a playful and interactive booth, IKC captured the attention of visitors, ranging from retailers to technological experts. The booth offered a glimpse into the custom play environments that IKC provides worldwide, emphasizing innovation, sustainability, and a strong focus on stimulating children's cognitive functions.


Notable highlights of the IKC booth included:

1.Sustainability and Environmental Awareness: The IKC booth emphasized the importance of sustainability in play environments. The company showcased its commitment to eco-friendly and sustainable materials, allowing parents and retailers to choose play concepts that are not only enjoyable but also good for the planet.

2.Collaborations with New Partners: During NRF Retail's Big Show, IKC collaborated with a promising new Mexican partner. This partnership will contribute to the further expansion of the IKC play concept in the United States and Mexico, providing more children with access to innovative play experiences.

3.IKC successfully conveyed the added value of a play concept in retail to many retailers. A children's corner in the store or showroom provides children with a safe place to play, discover, and learn. While children play, their parents can focus on the offerings or receive advice.


Visitor reactions to the booth were positive. One visitor exclaimed enthusiastically, "IKC uniquely combines fun and the development of cognitive functions. It's inspiring to see how children can play and develop endlessly in a safe environment.

With this successful participation in the NRF Retail's Big Show, IKC draws attention to itself as a market leader in innovative play concepts. The company continues to be dedicated to creating stimulating play concepts that promote children's development and serve as an excellent marketing tool for entrepreneurs. When children play, parents stay longer in the store, resulting in higher sales."