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Children pick parents as their number one role model

Brand awareness is best developed at an early age

Did you know that brand awareness is mostly developed by children between the age of 2 and 10 years old? Marco Lankman, CEO of IKC Global, explains that he notices that he prefers many brands that his parents used when he was a child. For example he refuels at Shell petrol stations and goes grocery shopping in the Albert Heijn, simply because he is used to them and knows their quality.

This is because parents have a large influence, both the good and the bad habits are adopted by children. The ADA foundation conducted a survey which proved:

All children, regardless of their age, pick parents as their number one role model.

How can you use this information to your advantage?

Increase the positive brand awareness for your youngest visitors to make sure that they connect with you in the future. 

How? Encourage parents to visit your establishment as often as possible. Make families feel welcome by ensuring that the kids are at ease and enjoy themselves while the parents eat, browse or shop.

In short, by giving parents and children a positive association with your brand, you can connect them to your establishment, which can result in a life time of customer loyalty.

Would you like more information on the effect of positive brand awareness? Or tips on how to increase customer loyalty? We are happy to help!

Contact us!

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