A custom kids' corner for supermarket Jumbo Cambuurplein
The customer satisfaction survey conducted by Jumbo Cambuurplein in Leeuwarden showed that the old kids' corner did not meet customer expectations. Customers were mainly dissatisfied with the location of the kids' corner in the store and the lack of challenging play elements.
Franchisee and owner of Jumbo Cambuurplein, Alfred Wisman, asked IKC to help design a new kids' corner in which these points for improvement were addressed. IKC created a play area with more play value and positioned it strategically in the store. The latest survey shows that the customer satisfaction of the store has improved, because the kids' corner now has a higher appreciation.
A strategic placement
The new kids' corner stands at the head of a shelf in the middle of the supermarket. This is ideal for parents because they can keep an eye on their children while doing their groceries. By mounting the play corner on the endcap, it is also a convenient solution for the supermarket, because almost no sales space is lost.
Alfred Wisman says he is very happy with the two interactive screens that help entertain the youngest visitors optimally. This allows the parents to take their time doing their groceries. A real win-win situation!
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