MiniMike introduction
During the Euroshop 2008 Instore Kids Corner in Dronten has launched MiniMike, an interactive game placed in the shelf. This will lead into more impulsive sales which means a higher turnover. Beside that, it makes customers coming to your shop. |
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Turning Play Into Profit
MiniMike is an interactive game for children at the store floor. The Mini Mike installed at strategic points in the shop, offers children the opportunity to use their own imagination and creativity. It is a safe and child friendly way to entertain the children; while the parents can shop in serenity. |
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Action supports
MiniMike can be decorated as you like. Beside the games that IKC is offering you, the possibility exists to integrate special actions from your store into a game. For example; we can develop a game quality costumed around a personality as Donald Duck, Bob the Builder, the Olympic games etc and offer this to the super market or formula. A reference in the brochure can blow up the effect of the action. |
Product promotion
There is also a possibility for product placement. Products can be integrated into games so the MiniMike will fulfil an extra narrowcasting function. Participation and sponsoring of manufacturers is a good possibility. The absorbing of existing children games of manufactures is an option as well.
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From Instore to Inhome
An interesting application of MiniMike is the association with Internet. That is the reason why MiniMike has a function ‘inhome’ and that will make sure there is even more connection with the children’s parents and the super market. |
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In practice
MiniMike has been introduced European at the Euroshop 2008. PLUS trader Jan Postma at Lelystad was the first one to use a MiniMike. This successfully pilot in the shop is completed. The experiences of Mr. Postma are published in the article ‘MiniMike bindt kinderen én ouders aan het schap’, ditrifood 29 maart 2008.
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MiniMike
