Renewed Brantano playshoe

Last week, the renewed, custom made playshoes were placed at the Belgium shoe chain Brantano. The shoestores in Péruwelz and Philippeville are the first two using this unique product.

The playshoe is a special developed play system using four play modules. It also has a growth chart, where the children can measure how tall they are, and four integrated seats where the children can sit when they are fitting shoes.

Play

The Brantano playshoe is equipped with two custom-made play modules. The Memory game consists out of images of shoes and the special Brantano playwheel is a maze. By turning the playwheel, children can maneuvre the ball to the center of the module. Beside these two modules, there is also a Happy Feeling and Family Bridge module mounted to the kids play system.

New concept

Brantano started refurnishing all her shops to their new concept. The old play system did not fit in this style, which gave the opportunity to renew the playshoe to a whole new design.

Rest

Brantano offers parents the possibility to discover all the collections in the stores without having to watch their children the whole time. The children can just play and have fun. This creates a pleasant, calm atmosphere which works relaxing on both employee as customer.

Also might be of interest:
Product: Brantano Playshoe(Previous version)
Branch: Retail