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During the Euroshop 2008 Instore Kids Corner in Dronten has launched MiniMike, an interactive game placed in the shelf. This will lead into more impulsive sales which means a higher turnover. Beside that, it makes customers coming to your shop. |
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MiniMike has been introduced European at the Euroshop 2008. PLUS trader Jan Postma at Lelystad was the first one to use a MiniMike. This successfully pilot in the shop is completed. The experiences of Mr. Postma are published in the article ‘MiniMike bindt kinderen én ouders aan het schap’, ditrifood 29 maart 2008.
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An interesting application of MiniMike is the association with Internet. That is the reason why MiniMike has a function ‘inhome’ and that will make sure there is even more connection with the children’s parents and the super market. |
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There is also a possibility for product placement. Products can be integrated into games so the MiniMike will fulfil an extra narrowcasting function. Participation and sponsoring of manufacturers is a good possibility. The absorbing of existing children games of manufactures is an option as well.
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MiniMike can be decorated as you like. Beside the games that IKC is offering you, the possibility exists to integrate special actions from your store into a game. For example; we can develop a game quality costumed around a personality as Donald Duck, Bob the Builder, the Olympic games etc and offer this to the super market or formula. A reference in the brochure can blow up the effect of the action. |
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MiniMike